Google News par approval milna kisi news publisher ke liye golden ticket ke jaise hai. Isse aapki website ko massive visibility, qualified traffic, aur credibility milti hai. Lekin yeh process thodi strict aur mysterious lag sakti hai.

Aaj hum is process ko step-by-step samjhenge aur wo sab kuch karenge jo approval dilaane ke liye zaroori hai.

Note: Pehli baat samajh le, Google News par approval manual hota hai. Google ka koi algorithm nahi, balki ek real person aapki site ko check karta hai. Isliye guidelines follow karna bahut zaroori hai.

Part 1: Approval ke Liye Basic Requirements (Zaroori Shartein)

Google ne kuch clear guidelines di hui hain. Inko poori tarah follow karna success ki pehali seema hai.

1. Content Must Be Original and Newsworthy (Content Asli aur News jaisa hona chahiye)

• Original Content: Aapke articles dusri sites se copy-paste nahi hone chahiye. Unique news, analysis, opinion pieces, investigative reporting honi chahiye.

• Newsworthy: Yeh sabse zaroori point hai. Aapki site “news” publish karti ho. Blog posts, promotional content, press releases, ya user-generated content par dependence nahi honi chahiye.

  • Kya Karein: Current affairs, politics, business, technology, sports, entertainment, local news jaise topics cover karein.

  • Kya Na Karein: Vague blog posts, product reviews, affiliate articles, ya “how-to” guides par focus na karein.

2. Transparency and Authority (Shanpannata aur Authority)
Google ko verify karna hai ki aap ek legitimate news organization hain.

• Clear “About Us” Page: Is page par aapko batana hoga ki aap kaun hain, aapka organization kya hai, aapka mission kya hai, aur aapke editors/contributors kaun hain. Real names aur bio honi chahiye.

• Clear “Contact Us” Page: Aapka physical address, phone number, aur email address clearly visible hona chahiye. P.O. Box se bachne ka prayas karein.

• Author Information: Har article ke sath author ka name aur short bio honi chahiye. Anyauthor ya admin jaise names avoid karein.

3. Technical Readiness (Technical Taiyari)
Aapki website technically sound honi chahiye.

• Fast Loading Speed: Google PageSpeed Insights se apni site ki speed check karein. Score 80+ hona accha mana jata hai.

• Mobile-Friendly Design: Aajkal 80% se zyada traffic mobile se aati hai. Aapki site mobile par perfectly work karni chahiye.

• Clear Navigation: Menu structure clear honi chahiye. Categories (jaise National, International, Sports) easily accessible honi chahiye.

• SSL Certificate (HTTPS): Aapki site secure honi chahiye. URL “https://” se start hona chahiye, “http://” se nahi.

Part 2: Application se Pehle ki Taiyari (The Real Work)

Application bharne se pehle, kuch hafton tak in cheezon par focus karein.

4. Content Strategy and Volume (Content ki Strategy aur Maatra)

• Regular Posting: Rozana naye articles publish karein. Consistency dikhata hai ki aap ek active news source hain. 2-3 high-quality articles rozana bhi kaafi hain.

• Quality over Quantity: 10 bekaar articles se accha hai 1 accha, well-researched article. Articles mein depth honi chahiye, 200-300 words ke thin content se kaam nahi chalega.

• Headlines Matter: Headlines clear, descriptive, aur clickbait-free hone chahiye. “You won’t believe what happened!” jaise headlines avoid karein. “Cabinet Approves New Education Policy” jaise headlines banayein.

5. Professional Website Design (Professional Website)

• Clean Layout: Aisi theme use karein jo news websites ke liye designed ho. Cluttered designs, excessive ads, ya pop-ups se bachein.

• Clear Branding: Aapka logo, site name, aur tagline clearly visible hona chahiye.

• Ad Placement: Ads aise place karein jo content ko disturb na karein. Ads content ke beech mein itne zyada na hon ki user confuse ho jaye.

Part 3: Application Kaise Bharein? (Step-by-Step Process)

Jab aap confident hain ki aap upar di gayi sabhi conditions ko fulfill kar rahe hain, tab hi aage badhein.

Step 1: Google Publisher Center mein Jaayein

• Google Publisher Center par jayein aur apne Google account se sign in karein. (Wo hi account use karein jisse aap Google Search Console mein hain).

Step 2: Apni Publication Add Karein

• “Add Publication” button par click karein.

• Apni website ka name aur URL daalein.

• Apni publication ki language aur location select karein.

Step 3: Publication Settings Complete Karein

• Description: Apni website ki short, compelling description likhein.

• Categories: Apni website ki relevant categories select karein (e.g., News, Politics, Technology).

• Logo: High-quality logo upload karein. Google iski specific dimensions batata hai, use follow karein.

Step 4: Site Verification (Sabse Zaroori Step)

• Google aapse aapki site verify karwage. Iske liye aapko Google Search Console mein apni site add karni hogi aur ownership verify karni hogi. Agar aapka site already Search Console mein hai, toh yeh step automatically ho jayega.

Step 5: RSS Feeds Setup Karein (Optional but Recommended)

• Publisher Center aapko apni website ke RSS feeds add karne ko kahega. Yeh Google ko aapka naya content quickly fetch karne mein madad karta hai.

• Aap apni site ki homepage ka RSS feed aur different categories ke RSS feeds bhi add kar sakte hain.

Step 6: Review and Submit

• Sab kuch double-check karein. Galtiyan na hon. Phir finally “Submit” button dabayein.

Part 4: Submission ke Baad Kya Hota Hai?

• Review Process: Google ki team aapki site manually review karegi. Isme hafte se lekar mahine tak ka time lag sakta hai.

• Status Check: Aap apni application ka status Publisher Center mein hi dekh sakte hain.

• Approval/Rejection: Aapko email ke through notification milega.

Agar Aapki Application Approve Ho Jaati Hai:
Badhai ho! Ab aapka content Google News app aur website par dikhna shuru ho jayega.

Agar Aapki Application Reject Ho Jaati Hai (Aisa aksar hota hai):
Ghabrayein nahin.

1. Reason Pata Karein: Rejection email mein Google kuch reasons batata hai. Use carefully read karein.

2. Common Reasons for Rejection:

   • Lack of Original Content: Content duplicate ya low-quality hai.

   • Not Newsworthy: Aapki site ko dekh kar nahi lagta ki yeh news site hai.

   • Lack of Transparency: “About Us” ya “Contact Us” page missing ya incomplete hai.

   • Technical Issues: Site slow hai, mobile-friendly nahi hai, ya structure achi nahi hai.

   • Not Enough Content: Bahut kam articles hain ya posting regular nahi hai.

3. Improve and Reapply: Jo bhi issues bataye gaye hain, unko dur karein. Kuch hafte/mahine tak consistently quality content publish karein, phir dobara apply karein.

Antim Soch (Final Thoughts)

Google News approval ek marathon hai, sprint nahi. Isme jaldbazi nahi dikhani chahiye. Focus hamesha ek high-quality, transparent, aur user-friendly news portal banane par hona chahiye.

Agar aap in guidelines ko seriously follow karenge, toh aapke chances approval ke liye kai gunna badh jayenge. Shubhkamnayein!